E! THE SOUP PITCH

Pitch for 'E! The Soup' rebrand

Capacity was asked by E! to give 'The Soup' a new look based on their 2012 rebrand. These are a couple ideas I came up with. One is taking the soupy element a little literally, resulting in a liquidy, flowy interpretation of their brand, and the other mixes all the little elements that make the show what it is while sticking in the clean black/white/accent color that is their new brand. They ended up choosing another concept that we provided that was equally as cool ;)
 
Studio: Capacity
Client: E!
Design: Stephen Panicara
Creative Director: Ellerey Gave
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