HBO 'TRUE DETECTIVE' PROMO PITCH

HBO 'True Detective' promo pitch

Capacity was asked by HBO to present a few concepts for the promo package of their new show 'True Detective.' I wanted to experiment with doing most of my type off the computer, so I hand drew it all, then proceeded to step on, scrape, crumple and verbally abuse before scanning it into Photoshop and bringing it all together. The first concept focuses on the obsessive notes and case files of the detectives. The second concept was about using typography to capture the twisted mind of the murderers.  We didn't end up winning the pitch, which led to further verbal abuse of crumpled type.
 
Studio: Capacity
Client: HBO
Design: Stephen Panicara
Creative Director: Ellerey Gave
Back to Top