NFL TOTAL ACCESS 2011

2011 branding for NFL Network's Total Access

Capacity designed a whole new on-air package for NFL Total Access in 2011. The project was really ambitious, but we managed to pull it off. We had a green screen shoot with ex-pro football players, and put them into a dark, moody, and graphic football environment. The result was an epic package consisting of hundreds of elements, each one painstakingly designed, animated, and composited. 
 
During the design phase, I helped flesh out some of the elements, like the 'Team Cam,' 'Playbook,' and transitions. Mitsuka Thiem modelled the hero football and Kenny Lutz modelled the football helmet, which both turned out awesome. When we moved into production, I saw the 'Team Cam' and 'Playbook' elements through to completion, and also I worked alongside Brett Morris to create the 'Locator Map' and 'Playbook' Elements. We all had a lot of sleepless nights grinding this one out, but the results speak for themselves.
 
Styleframes:
Studio: Capacity
Client: NFL Network
Creative Directors: Ellerey Gave, Benji Thiem
Designers: Ellerey Gave, Benji Thiem, Mitsuka Thiem, Jonathan Larson, Blake Fawley, Brett Morris, Kenny Lutz, Kris Szumoski, Stephen Panicara
3D Modelling: Benji Thiem, Jonathan Larson, Mitsuka Thiem, Billy Cummings
Editors: Ellerey Gave, Benji Thiem
Animators: Ellerey Gave, Benji Thiem, Mitsuka Thiem, Jonathan Larson, Blake Fawley, Brett Morris, Kenny Lutz, Kris Szumoski, Scott Waraniak, Billy Cummings