Building on the comedic tone of previous Carvana spots, we wanted to enhance the sassiness by throwing as many visual representations of the script into the mix as we could and seeing what would stick. Carvana's creative team loved what we brought to the table, and together we worked on setting the tone of the spot to be both informative and premium while still feeling fun and approachable.
Carvana's new website and branding elevate the company's presence, and with this being the first spot of the company's new chapter, we worked closely alongside the in-house creative and UX teams to integrate and stay true to the new roll out. The design language and color palette emboldened us to use a dynamic mix of typography and silky smooth animation to deliver clever editorial beats to punctuate key moments.
CLIENT
CARVANA
CREATIVE + DESIGN + PRODUCTION
RANGER & FOX
DESIGN
BLAKE FAWLEY
LIVE ACTION
CARVANA
COLOR
MIKE PETHEL
MUSIC + SFX
ANIMAL MUSIC