WE WERE TASKED WITH CREATING THREE VIDEOS TO EXPLAIN DIFFERENT ASPECTS OF MICROSOFT SHAREPOINT: FRAMEWORKS, WEBHOOKS, AND MICROSOFT GRAPH. EACH HAS THEIR OWN FUNCTIONS THAT ALLOWED FOR US TO CREATE UNIQUE VISUAL METAPHORS TO DESCRIBE HOW THEY WORK. IT WAS A FUN CHALLENGE TO MAKE THE SEEMINGLY COMPLEX SUBJECT MATTER MORE APPROACHABLE, AND IT HELPED THAT THE MICROSOFT TEAM SUPPORTED AND ENCOURAGED OUR VISION THROUGHOUT THE ENTIRE PROCESS. MICROSOFT PROVIDED US WITH GREAT FOOTAGE TO WORK WITH THAT HELPED GIVE THE VIDEOS A RELATABLE HUMAN ELEMENT. THE THREE VIDEOS EACH HAVE A PERSONALITY OF THEIR OWN, BUT BECAUSE OF THE COLORS, TYPOGRAPHY, AND BRAND ELEMENTS, THEY ALL FEEL LIKE THEY LIVE IN THE MICROSOFT WORLD.


CLIENT
MICROSOFT

CREATIVE + DESIGN + DIRECTION
RANGER & FOX

LIVE-ACTION + MUSIC + SOUND
MICROSOFT