The Travel Channel approached Capacity to refresh their brand, and to add an extra level to their new logotype. After a lot of iterations, we settled on a stylized arrow to house the type, giving a sense of movement and forward travel to the logo. It was only natural that the rest of the package consist of forward movement, the arrows guiding the viewer to different shows and content. The end result is a colorful on-air package that feels kinetic, constantly moving from place to place.
Studio: Capacity
Client: Travel Channel
Creative Director: Ellerey Gave
Design: Stephen Panicara, Brett Morris
Animation: Stephen Panicara, Jonathan Larson